Why Trying to Please Everyone is Costing You Premium Clients
More services feels like more revenue, but it's quietly positioning you as a generalist in a market that pays premium prices for specialists. Your best clients want the master of...
Blanche Journal
Latest Posts
September Favourites
September always arrives with a little magic: softer light, warmer tones and a fresh appetite for beautiful work. Here are the colours, brands, tools, fonts and mockups that shaped our...
Instagram Envy is Sabotaging Your Success (Here's How Strategic Positioning Ends the Comparison Game)
Those 3 AM sessions analysing another clinic's feed aren't motivation, they're evidence of a gap in your own positioning. Comparison only happens when your distinctive value isn't clearly defined. Here's...
Journal
How to Make Premium Clients Choose You Over Your Competitors
In the beauty and wellness industry, attracting premium clients isn't about luck - it's about strategic positioning. Here's how the right branding approach can help you become the obvious choice...
Campaigns vs Flows: The Klaviyo Strategy Most Shopify Brands Get Wrong
Learn the difference between Klaviyo campaigns and flows, why your Shopify store needs both, and how to structure your email program to earn 30%+ of revenue from email.
May Favourites
Our May branding favourites, from a transitional colour tone that worked across multiple briefs, to a brand that handled identity coherence well, a font that kept appearing in our work,...
The 5 Email Flows Every Shopify Store Needs
The five automated Klaviyo flows every Shopify store needs to recover lost sales, build loyalty, and earn 30%+ of revenue from email on autopilot.
Why Your Website Isn't Converting Visitors Into Bookings
You're getting website traffic, but people aren't booking appointments. Here's how to identify what's going wrong and fix it so your website actually works for your business.
April Favourites
Here are the five that made the cut this April, shared in the spirit of passing a good thing along.
The Ultimate Guide to Rebranding Your Beauty Business
If your beauty business has outgrown its current branding, it might be time for a rebrand. In this comprehensive guide, we’ll walk you through everything you need to know about...
Why DIY Branding Costs More Than Professional Help
DIY branding seems like a money-saving choice, but it often ends up costing more in the long run. Here's the honest breakdown of what DIY actually costs your business.
March Favourites
From a brand built on deliberate restraint to the warm, versatile neutral we reached for all month - these were the branding favourites that defined our March.
Creating a Premium Brand That Works
Want to position your business as a premium choice? Here's how to create branding that attracts clients who value quality and are willing to invest in expert care.
How to Stand Out in a Crowded Beauty Market
New beauty and skincare businesses seem to launch every day. Here's how to carve out your own space and become the obvious choice for your ideal clients.
February Favourites
From a wine-dark Valentine's red to a planner built around productivity and boundaries, here's what caught our attention in February.
