Campaigns vs Flows: The Klaviyo Strategy Most Shopify Brands Get Wrong
Learn the difference between Klaviyo campaigns and flows, why your Shopify store needs both, and how to structure your email program to earn 30%+ of revenue from email.
Blanche Journal
Latest Posts
May Favourites
Our May branding favourites, from a transitional colour tone that worked across multiple briefs, to a brand that handled identity coherence well, a font that kept appearing in our work,...
The 5 Email Flows Every Shopify Store Needs
The five automated Klaviyo flows every Shopify store needs to recover lost sales, build loyalty, and earn 30%+ of revenue from email on autopilot.
Journal
How to Use Your Brand to Build Client Loyalty
Getting new clients is expensive. Keeping existing ones is profitable. Here's how strategic branding helps turn one-time visitors into loyal advocates for your business.
January Favourites
From the refined minimalism of Lore's visual identity to the calming presence of dusty blue, these favourites shaped our creative work throughout January each one offering inspiration as we navigated...
How to Turn First-Time Buyers Into Loyal Skincare Customers
Getting someone to try your skincare product once is just the beginning. The real challenge is getting them to come back again and again. Here's how strategic branding creates the...
How Strategic Web Design Can Boost Bookings for Your Med Spa
Your med spa’s website is more than just a digital storefront - it’s your most powerful tool for driving bookings and building client relationships. Discover how strategic web design can...
Branding Trends for Beauty Businesses in 2026
The beauty industry is constantly evolving, and staying ahead of branding trends can help your business stand out. In this post, we’ll explore the top branding trends for beauty businesses...
How to Connect With Clients Through Better Messaging
Your messaging is the bridge between your expertise and your client's understanding. Here's how to craft words that actually resonate and inspire action.
Why Your Story Is Your Skincare Brand's Secret Ingredient
Your brand’s story is more than just background - it’s the unique ingredient that sets you apart in a crowded skincare market. By sharing the inspiration, values, and experiences behind...
How to Grow Without Losing What Makes You Special
Worried that scaling your business will make it feel less personal? Here's how to grow while keeping the authentic touches that make clients choose you.
Signs It's Time to Invest in Professional Branding
Wondering if your current branding is holding your business back? Here are the honest signs that it's time to level up your professional image.
The Hidden Costs of Inconsistent Branding
Inconsistent branding seems like a small problem, but it's costing your business more than you realise. Here's what mismatched visuals and messaging are actually costing you.
Elevating Your Client Experience Through Strategic Branding
Your client’s experience begins the moment they encounter your brand. In this post, we’ll explore how strategic branding can elevate every stage of your client journey, from first impressions to...
Building Trust Through Consistent Branding
Trust is the foundation of every successful beauty and wellness business. Here's how consistent branding builds the confidence your clients need to choose you.