Privacy policy
Last Updated: October 2025
1. Introduction
Studio Blanche Ltd (“Studio Blanche”, “we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website www.blanchestudio.co.uk (the “Website”), use our services, or make a purchase.
Data Controller: Studio Blanche Ltd, Company Number: 14617235, Registered Address: 7 Bell Yard, London, WC2A 2JR, United Kingdom, Email: contact@blanchestudio.co.uk
This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our Website, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Website or services.
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you voluntarily provide when you:
Make a Purchase: Name, Email address, Billing address, Shipping address (if applicable), Phone number, Payment information (processed securely by third-party payment processors)
Create an Account: Username, Password, Email address , Account preferences, Security questions and answers
Contact Us or Request Support: Name, Email address, Message content, Any information you choose to include in communications, Order history (if inquiring about a specific purchase)
Subscribe to Marketing Communications: Email address, Name (optional), Communication preferences
Respond to Surveys or Questionnaires: - Responses to questions, Feedback and opinions, Any personal information you choose to share
Semi-Custom Brand Kit Orders: Business information, Brand preferences and specifications, Logo concepts and design requirements, Industry and target audience information
2.2 Information Collected Automatically
When you visit our Website, we automatically collect certain information:
Device and Browser Information: IP address, Browser type and version, Operating system, Device type (desktop, mobile, tablet), Screen resolution, Unique device identifiers
Usage Data: Pages visited, Time spent on pages, Links clicked, Referring website/source, Date and time of visits, Search terms used on our Website, Products viewed, Items added to cart or wishlist
Location Data: General geographic location based on IP address (city/country level)
Cookies and Tracking Technologies: Information collected through cookies, pixels, web beacons, and similar technologies (see our Cookie Policy for details)
2.3 Information from Third Parties
We may receive information about you from:
Shopify: E-commerce platform data, Transaction information, Shopping behaviour
Payment Processors: Payment confirmation, Transaction status, Fraud detection information (payment processors do not share complete card details with us)
Google Analytics: Anonymous usage statistics, Website traffic patterns -
User demographics (age range, gender, interests - anonymised)
Klaviyo: Email engagement data (opens, clicks), Purchase history for marketing segmentation
Social Media Platforms: Publicly available information if you interact with us on social media, Information you authorise social platforms to share with us
Affiliate Partners: Referral source information (which affiliate referred you), Commission tracking data
3. Legal Basis for Processing
Under UK GDPR, we must have a legal basis to process your personal data. We rely on the following:
Contract Performance:
Processing necessary to fulfil our contract with you (processing orders, delivering products, providing customer support)
Consent:
Marketing communications, non-essential cookies, and email newsletters (you can withdraw consent at any time)
Legitimate Interests:
- Improving our Website and services
- Fraud prevention and security
- Analytics and business intelligence
- Protecting our intellectual property
- Communicating about account or order issues
Legal Obligations:
Compliance with tax, accounting, and legal requirements
4. How We Use Your Information
We use your personal data for the following purposes:
4.1 Providing Products and Services
• Processing and fulfilling orders
• Sending order confirmations and delivery notifications
• Providing download links for digital products
• Customising semi-custom brand kits
• Creating and managing your account
• Processing payments and preventing fraud
• Facilitating returns, exchanges, or refunds (where applicable)
• Providing customer support
4.2 Marketing and Advertising
• Sending marketing emails and newsletters (with your consent)
• Showing relevant advertisements on our Website and other platforms
• Personalising your experience and product recommendations
• Conducting market research and surveys
• Promoting products, services, and special offers
You can opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us.
4.3 Website Improvement and Analytics
• Understanding how visitors use our Website
• Identifying popular products and content
• Improving Website functionality and user experience
• Testing new features and designs
• Analysing customer behaviour and preferences
4.4 Security and Fraud Prevention
• Detecting and preventing fraudulent transactions
• Protecting against unauthorised access
• Securing our Website and systems
• Investigating suspicious activity
• Enforcing our Terms and Conditions
4.5 Legal Compliance
• Complying with legal obligations (tax, accounting, etc.)
• Responding to legal requests (court orders, subpoenas)
• Protecting our legal rights and interests
• Resolving disputes
4.6 Communication
• Responding to inquiries and support requests
• Sending account-related notifications
• Providing updates about orders or services
• Notifying you of changes to our policies
5. How We Share Your Information
We do NOT sell your personal data to third parties. However, we share your information with trusted partners and service providers in the following circumstances:
5.1 Service Providers
Shopify (E-commerce Platform): Order processing and fulfillment, Payment processing coordination, Hosting our online store
Privacy policy: https://www.shopify.com/legal/privacy
Payment Processors: Processing credit/debit card payments, Klarna (for split payment options), Payment fraud detection, We do not store complete payment card information
Klaviyo (Email Marketing): Sending marketing emails, Email list management, Customer relationship management, Privacy policy: https://www.klaviyo.com/privacy
Google Analytics: Website traffic analysis, Anonymous usage statistics, Privacy policy: https://policies.google.com/privacy
Cloud Storage and IT Services: Securely storing data, Website hosting, Technical infrastructure
Fulfillment Partners: Delivering digital products (download link providers, if applicable)
5.2 Business Partners
Affiliate Partners: Commission tracking (they receive confirmation that a sale was attributed to their referral, but not your personal details)
Marketing Partners: Advertising platforms (Facebook, Instagram, Google Ads) to show you relevant ads, Only anonymous or aggregated data is typically shared
5.3 Legal and Safety Reasons
We may disclose your information if required by law or if we believe disclosure is necessary to: Comply with legal processes (subpoenas, court orders, warrants), Enforce our Terms and Conditions - Protect our rights, property, or safety, Protect the rights, property, or safety of our users or the public, Prevent fraud or security threats
5.4 Business Transfers
If Studio Blanche is involved in a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
5.5 With Your Consent
We may share your information with third parties when you give us explicit consent to do so.
6. International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside the United Kingdom, including the United States, where our service providers (Shopify, Google, Klaviyo) operate. When we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place:
Standard Contractual Clauses (SCCs): Approved by the UK Information Commissioner’s Office (ICO)
Adequacy Decisions: Transfers to countries deemed to have adequate data protection
Additional Security Measures: Encryption, access controls, and data minimisation
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against: Unauthorised access, Accidental loss or destruction, Malicious attacks, Disclosure or alteration
Security measures include: Encryption of data in transit (SSL/TLS), Secure password requirements, Access controls and authentication, Regular security assessments, Employee training on data protection, Secure payment processing (PCI DSS compliance through payment processors)
However, please note: No method of transmission or storage is 100% secure, We cannot guarantee absolute security, You are responsible for keeping your account credentials confidential, Notify us immediately if you suspect unauthorised access to your account
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods:
Customer Account Data: Retained for the duration of your account plus 6 years after closure (for legal and accounting purposes)
Order and Transaction Data: 6 years from the transaction date (to comply with tax and accounting requirements)
Marketing Data: Until you unsubscribe or request deletion, or after 3 years of inactivity
Website Analytics: Typically anonymised after 26 months (Google Analytics default)
Support Communications: 3 years from last contact
Cookies: As specified in our Cookie Policy (varies by cookie type)
After the retention period, we will securely delete or anonymise your personal data.
9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
9.1 Right of Access
You can request a copy of the personal data we hold about you, including: Categories of data processed, Purposes of processing, Recipients of your data, Retention periods
9.2 Right to Rectification
You can request correction of inaccurate or incomplete personal data.
9.3 Right to Erasure (“Right to be Forgotten”)
You can request deletion of your personal data in certain circumstances: Data no longer necessary for original purpose, You withdraw consent (where consent was the legal basis), You object to processing and there are no overriding legitimate grounds, Data processed unlawfully, Legal obligation to delete
Exceptions: We may refuse deletion if we need the data for: Legal compliance, Legal claims or defence, Fulfilling a contract with you
9.4 Right to Restriction of Processing
You can request that we limit how we use your data in certain situations: You contest the accuracy of the data, Processing is unlawful but you don’t want erasure, We no longer need the data, but you need it for legal claims, You’ve objected to processing pending verification of legitimate grounds
9.5 Right to Data Portability
You can request your personal data in a structured, commonly used, machine readable format and have it transmitted to another controller.
9.6 Right to Object
You can object to: Processing based on legitimate interests (we must stop unless we have compelling legitimate grounds), Direct marketing (we must stop immediately), Processing for research or statistical purposes
9.7 Rights Related to Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects. If this changes, we will update this policy and provide opt-out options.
9.8 Right to Withdraw Consent
Where processing is based on consent, you can withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal).
9.9 Right to Lodge a Complaint
You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
ICO Contact Information: Website: https://ico.org.uk, Telephone: 0303 123 1113, Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
10. How to Exercise Your Rights
To exercise any of your rights, please contact us: Email: contact@blanchestudio.co.uk, Subject Line: “Data Rights Request”, Include: Your full name, Email address associated with your account or order, Specific right you wish to exercise, Any relevant order numbers or account information
Verification: We may need to verify your identity before responding to your request (to prevent unauthorised access to your data).
Response Time: We will respond within one month of receiving your request. This may be extended by two additional months for complex requests.
No Fee: Exercising your rights is generally free. We may charge a reasonable fee for manifestly unfounded or excessive requests.
11. Marketing Communications
11.1 Opting In
We will only send marketing emails if you: Provide consent during account creation or checkout, Subscribe to our newsletter, Are an existing customer (we may send marketing about similar products under “soft opt-in”)
11.2 Opting Out
You can opt out at any time: Click the “unsubscribe” link in any marketing email, Update your email preferences in your account settings, Contact us at contact@blanchestudio.co.uk
Note: Even if you opt out of marketing, we may still send you: Order confirmations, Delivery notifications, Account-related messages, Customer support responses, Legal notices
12. Children’s Privacy
Our Website and services are not intended for children under 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at contact@blanchestudio.co.uk. We will delete such information promptly.
13. Third-Party Websites and Links
Our Website may contain links to third-party websites, resources, or services. This Privacy Policy does not apply to those third parties.
We are not responsible for: Privacy practices of third-party websites, Content on third-party websites, How third parties collect or use your information. Please review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect: Changes in our practices, Legal or regulatory requirements, New features or services
Notification of Changes: We will update the “Last Updated” date at the top, Material changes will be communicated via email (if you have an account) or a prominent notice on our Website, Continued use of our Website after changes constitutes acceptance
We encourage you to review this Privacy Policy periodically.
15. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal data: Studio Blanche Ltd, 7 Bell Yard, London, WC2A 2JR, United Kingdom, Email: contact@blanchestudio.co.uk, Website: www.blanchestudio.co.uk
Cookie Policy
Last Updated: October 2025
Introduction
This Cookie Policy explains how Studio Blanche Ltd (“we”, “us”, or “our”) uses cookies and similar tracking technologies on www.blanchestudio.co.uk (the “Website”). By using our Website, you consent to the use of cookies as described in this policy. If you do not agree, you should adjust your browser settings or discontinue use of the Website.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you.
Types of Cookies We Use
Essential Cookies (Strictly Necessary)
These cookies are necessary for the Website to function and cannot be disabled. They enable core functionality such as security, network management, and accessibility.
Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use this data to improve our Website.
Marketing/Advertising Cookies
These cookies track your browsing activity and are used to deliver advertisements more relevant to you and your interests. They’re also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalisation, such as remembering your preferences.
Cookies We Use
Shopify Cookies
Our Website is powered by Shopify, which sets various cookies to enable our e-commerce functionality:
_shopify_visit: Tracks landing page and referrer 30 minutes
_shopify_uniq: Prevents duplicate visits to the site Session
cart: Stores shopping cart information 2 weeks
secure_session_id: Authenticates user sessions Session
storefront_digest: Validates shop access Session
For complete details on Shopify cookies, visit: https://www.shopify.com/legal/cookies
Google Analytics
We use Google Analytics to understand how visitors use our Website:
_ga: Distinguishes unique visitors 2 years
_gid: Distinguishes users 24 hours
_gat: Throttles request rate 1 minute
These cookies collect information in an anonymous form, including: Number of visitors to the site, Pages visited, Time spent on each page, How you arrived at the site, What you clicked on while navigating. Google’s privacy policy: https://policies.google.com/privacy
Klaviyo Tracking
We use Klaviyo for email marketing and customer relationship management:
__kla_id: Tracks visitor behavior for email marketing 2 years
Klaviyo tracks: Email opens and clicks, Website browsing behaviour for email subscribers, Shopping behaviour for personalised recommendations. Klaviyo’s privacy policy: https://www.klaviyo.com/privacy
Affiliate Platform Cookies
When you click on affiliate links, third-party affiliate platforms may set their own cookies to track purchases attributed to our referral. These cookies are controlled by the affiliate partners, not by us. We do not have access to data collected by affiliate cookies. For information on how affiliate partners use cookies, please review their individual privacy policies.
Third-Party Cookies
Some features on our Website use third-party services that may set their own cookies:
• Social Media Platforms: If you interact with social media sharing buttons, those platforms may set cookies
• Payment Processors: Payment gateways may use cookies to process transactions securely
• Embedded Content: Videos or content from third parties may include cookies
We do not control these third-party cookies. Please review the respective third-party privacy and cookie policies.
Cookie Duration
Session Cookies: Temporary cookies that are deleted when you close your browser
Persistent Cookies: Remain on your device for a set period or until you delete them. Duration varies by cookie (specified in the tables above).
Managing Cookies
Browser Settings
You can control and manage cookies through your browser settings. Most browsers allow you to: View cookies stored on your device, Delete cookies, Block all cookies, Block third-party cookies, Clear cookies when you close your browser
How to Manage Cookies:
Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Privacy, search and services > Cookies and site data
Mobile Browsers: Check your device and browser settings for cookie management options
Impact of Disabling Cookies
Please note that blocking or deleting cookies may impact your experience on our Website:
• Essential cookies disabled: The Website may not function properly, and you may be unable to make purchases
• Analytics cookies disabled: We cannot improve the Website based on user behaviour data
• Marketing cookies disabled: You may see less relevant advertisements
• Functional cookies disabled: You may need to re-enter preferences on each visit
Do Not Track Signals
Some browsers transmit “Do Not Track” signals. Our Website does not currently respond to Do Not Track signals because there is no industry standard for how websites should respond to such signals.
Cookie Consent
When you first visit our Website, you may see a cookie banner asking for your consent. You can: Accept All: Consent to all cookies, including analytics and marketing, Reject Non-Essential: Only allow essential cookies, Customise: Choose which cookie categories to enable. You can change your cookie preferences at any time by adjusting your browser settings or using our cookie preference centre (if available).
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. The “Last Updated” date at the top indicates when this policy was last revised. Material changes will be communicated by updating this page and, where appropriate, notifying you via email or a notice on our Website.
Legal Basis for Using Cookies
We use cookies based on the following legal grounds:
Consent: For non-essential cookies (analytics, marketing), we rely on your consent as required by UK GDPR and the Privacy and Electronic Communications Regulations (PECR)
Legitimate Interests: For essential cookies necessary to provide services you’ve requested and for certain functional cookies
Contractual Necessity: For cookies necessary to fulfill our contract with you (e.g., shopping cart functionality)
Your Rights
Under UK data protection law, you have rights regarding cookies and the data they collect:
• Right to withdraw consent: You can withdraw cookie consent at any time through browser settings
• Right to access: You can request information about data collected via cookies
• Right to deletion: You can request deletion of data collected via cookies (subject to legal requirements)
To exercise these rights, contact us at contact@blanchestudio.co.uk
More Information
For more information about how we process your personal data, please see our Privacy Policy. For questions about cookies specifically, please contact: Studio Blanche Ltd, 7 Bell Yard,
London, WC2A 2JR, United Kingdom, Email: contact@blanchestudio.co.uk, Website: www.blanchestudio.co.uk
© 2025 Studio Blanche Ltd. All rights reserved.
