Campaigns vs Flows: The Klaviyo Strategy Most Shopify Brands Get Wrong
Learn the difference between Klaviyo campaigns and flows, why your Shopify store needs both, and how to structure your email program to earn 30%+ of revenue from email.
Blanche Journal
Latest Posts
May Favourites
Our May branding favourites, from a transitional colour tone that worked across multiple briefs, to a brand that handled identity coherence well, a font that kept appearing in our work,...
The 5 Email Flows Every Shopify Store Needs
The five automated Klaviyo flows every Shopify store needs to recover lost sales, build loyalty, and earn 30%+ of revenue from email on autopilot.
Journal
Unboxing the Power of Branded Packaging
Branded packaging goes beyond wrapping - it’s a powerful tool that shapes customer perceptions and strengthens brand loyalty. By crafting memorable unboxing experiences, businesses can leave lasting impressions, turning every...
Our Branding Journey with Shopderm
Shopderm exemplifies our passion for meaningful design, going beyond skincare to embody a supportive lifestyle and philosophy for modern women. Our challenge was to reflect this unique essence in a...
Key Aspects to Consider when Rebranding
Thinking about a new look? Discover the essential factors every business owner should weigh before rebranding.
Logo vs Brand Identity: Understanding the Difference
Your brand’s visual presentation shapes how people see your business. Many mix up ‘logo’ and ‘brand identity’, but they’re not the same. Do you know what sets them apart? Let’s...