Areté's website uses a warm bone-white base paired with a beautiful moss green that runs consistently across every page, and the packaging sits within the same muted palette, so the whole brand feels like one cohesive thing. The label design is particularly strong, a detailed botanical illustration framed within a clean emblem logo that manages to feel intricate without cluttering the packaging. The photography is subtle and lets the product lead. It is a strong example of what brand identity looks like when every decision is pulling in the same direction, and it informed some of our thinking on packaging and branding projects we were working on this month.

Gill Sans Nova Book came up repeatedly across branding and web design work this month. The Book weight reads well at small sizes and holds its own at display scale without additional styling. It pairs cleanly with serif typefaces and worked well on projects where the brief called for something with personality but enough restraint to sit within a refined, feminine brand world without softening it too far.

Notion is our permanent studio workspace, where projects, briefs, and tasks live. This month it earned its place as a monthly favourite because we have been building something on it for our customers, and working inside the platform as a product creator rather than just a user gave us a different appreciation for what it can do. Watch this space.