Web Direction Template
In the world of web design, where strategy shapes every pixel, establishing a clear direction before design begins is what transforms good sites into unforgettable digital experiences. Our Web Direction Template bridges the gap between big-picture thinking and compelling web design, ensuring you and your clients are perfectly aligned before a single layout is drafted. This comprehensive template turns the often-complex web briefing process into a structured, strategic conversation. It guides you through defining your website’s vision and goals, understanding your target audience, and analysing key competitors. With dedicated sections for navigation planning, sitemap structure, and visual inspiration, you’ll present a mini digital strategy that covers everything from audience needs to theme selections. By laying this solid foundation, the template empowers you to design with confidence and clarity - making the process smoother, more focused, and ultimately more successful. Great websites are built on strategy, and this template ensures every design decision is intentional and aligned with your client’s goals. It’s the essential tool for web designers who know that the most effective sites start with a clear, strategic direction.
Features
Strategic Foundation Building: This comprehensive template guides you through every critical element of web strategy - from articulating your client's vision and goals to mapping detailed user journeys. Each section is purposefully structured to uncover insights that inform smarter design decisions and create websites that truly resonate with target audiences.
Complete Competitor & Audience Analysis: Dedicated sections help you analyse the competitive landscape and deeply understand who you're designing for. Document audience needs, behaviors, and preferences alongside competitor strengths and opportunities - creating a strategic roadmap that positions your client distinctly in their market.
Structural Planning Tools: Navigate the complexities of information architecture with confidence. The template includes dedicated sections for sitemap development and navigation planning, ensuring logical content organisation and intuitive user pathways before any visual design begins.
Visual Direction Framework: Move beyond mood boards to strategic visual planning. Capture theme preferences, aesthetic direction, and design inspiration in a structured way that translates directly into cohesive design concepts your clients will love.
Alignment-First Approach: Eliminate the costly cycle of design revisions by establishing crystal-clear direction upfront. This template ensures you and your client share a unified vision before investing hours in design work, transforming the briefing process from ambiguous to absolutely clear.
Intelligent Customisation: Built for flexibility without sacrificing structure. Intuitive text prompts guide your content creation while customisable design elements - fonts, colours, imagery, layouts - allow you to present each strategy in a way that reflects the unique brand you're working with.
What's included
Complete Web Strategy Framework: Comprehensive sections covering vision, goals, audience, competitors, and strategic positioning
Sitemap Planning Tools: Visual frameworks for mapping site structure and content hierarchy
Text Prompt Guidance: Built-in prompts throughout to streamline content creation and strategic thinking
Customisable Design Elements: Editable fonts, colors, and layouts to reflect each brand's unique identity
Professional Presentation Format: Polished design optimised for client presentations and collaborative review
Reusable Template: Use indefinitely across unlimited projects and clients
Inside the Template
The Web Direction Template consists of 23 pages.
Cover Pages
00. Table of Contents
01. Website Vision: Website Vision Statement
02. Target Audience: Audience Demographics, Audience Needs
03. Competitive Analysis: Competitors (1-3)
04. Website Goals: Website Goals, Things to Focus On, Things to Avoid
05. Sitemap & Navigation: Navigation, Sitemap
06. Visual Direction: Website Inspiration, Theme Selections
07. Next Steps
Please note
Due to the nature of digital products, we are unable to offer refunds or exchanges. Presentation images, fonts and placeholder images are not included with your purchase.
Software
InDesign or Canva
File Type
INDD / CANVA
Size
A4 / 210 x 297 mm
Elevate your design:
Web Direction Template
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