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In the dynamic landscape of brand development, where vision meets strategy, it’s essential to build a foundation that goes beyond aesthetics. Our Brand Strategy Template is designed to guide you through the intricate process of defining your brand’s foundation, ensuring that every decision aligns with your core values and vision. This template serves as your roadmap to creating a compelling brand narrative that resonates with your target audience. It empowers you to articulate your brand's purpose, positioning, and personality, making it an indispensable resource for established brand designers and those embarking on their branding journey. Our template will help you craft a strategic framework that fosters clarity and consistency across all touchpoints.
What can I customise?
Ready-to-Use & Fully Customisable: Get started immediately with a ready-to-use template that can be tailored to your specific needs. It's as simple as plug and play!
Real Text Prompts: The template includes intuitive text prompts, making it effortless to add or modify text. You'll be able to communicate your ideas clearly and persuasively, with minimal effort.
Easy Image & Font Change: Switching out images or fonts is a breeze, allowing for complete customisation that truly embodies your client's brand.
Time-Saving: The template is designed to streamline your work process, saving you precious time. It's like having a design assistant at your fingertips!
The template includes 41 pages (including cover pages). Content:
Cover
Table of Contents
Intro
Brand Discovery: Brand Purpose, Core Values, Brand Mission & Vision
Target Audience: Audience Demographics, Audience Needs, Audience Characteristics, Ideal Client Persona (2)
Competitive Analysis: Competitor Overview, Similarities & Differences
Value proposition: Key Differences, Key Strengths, Niche Products/Services
Brand Messaging: Brand Promise, Brand Positioning, Value Description, Brand Statement, Brand Tone & Voice
Brand Archetype (12 archetypes)
Licence Details
Commercial Licence
This is ideal for professional projects with full commercial rights designed for businesses, agencies, and creative professionals.
Extended Commercial Licence
Perfect for design studios, template creators, marketing and social media agencies seeking maximum flexibility in product development and client services.
You can read more about our licence terms on our Terms & Conditions page.
Please note
Due to the nature of digital products, we are unable to offer refunds or exchanges. Presentation images, fonts and placeholder images are not included with your purchase.
Software
InDesign, Canva
File Type
INDD, CANVA
Size
A4 / 210 x 297 mm
Elevate your design:
Brand Strategy Template
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