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Creative Direction Template

£39.00

In the world of exceptional design, where strategy meets creative expression, establishing clear direction before the design process begins is what separates good work from extraordinary work. Our Creative Direction Template is crafted to bridge the gap between strategic thinking and visual execution, ensuring you and your clients are perfectly aligned before any pixel is placed or concept is explored. This comprehensive  template transforms the often-overwhelming creative briefing process into a structured, strategic conversation that builds confidence and clarity. It empowers you to present a mini brand strategy that includes everything from core messaging to visual inspiration, creating a solid foundation that makes the design process smoother, more focused, and ultimately more successful. Great design is rooted in strategy, and this template ensures every creative decision is purposeful and aligned with your client's vision. It's the essential tool for brand designers who understand that the strongest visual identities emerge from deep strategic thinking and clear creative direction.

SoftwareInDesign
Features

Ready-to-Use & Fully Customisable: Get started immediately with a ready-to-use template that can be tailored to your specific needs. It's as simple as plug and play!

Real Text Prompts: The template includes intuitive text prompts, making it effortless to add or modify text. You'll be able to communicate your ideas clearly and persuasively, with minimal effort.

Client Alignment Before Design: Ensure you and your client share the same vision before investing time in design concepts, preventing costly revisions and miscommunication.

Streamlined Process: Transform what could be hours of back-and-forth communication into one focused, strategic presentation that covers all essential elements.

Easy Customisation: Effortlessly add images, adjust fonts, and modify layouts to reflect each unique brand direction while maintaining professional presentation standards.

Time-Saving Strategy: Compress what traditionally takes multiple meetings and documents into one comprehensive, strategic presentation that clients love and trust.

The template includes 27 pages (including cover pages). Content:

Cover (2)
Table of Contents
Brand Messaging: Core Values, Brand Mission & Vision, Brand Personality, Keywords
Target Audience: Audience Demographics, Audience Needs/Pain Points, Audience Characteristics, Ideal Client Persona, Audience Problem, Brand Solution
Competitive Analysis: Competitors (1-3), Industry Common Themes, Things to Avoid
Visual Direction: Brand Photography, Logo Direction, Typography, Stationery, Packaging, Brand Moodboard
Next Steps

Please note

Due to the nature of digital products, we are unable to offer refunds or exchanges. Presentation images, fonts and placeholder images are not included with your purchase.


Software

InDesign or Canva

File Type

INDD / CANVA

Size

A4 / 210 x 297 mm


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Creative Direction Template

£39.00