Brand Strategy Template
In the dynamic landscape of brand development, where vision meets strategy, it’s essential to build a foundation that goes beyond aesthetics. Our Brand Strategy Template is designed to guide you through the intricate process of defining your brand’s foundation, ensuring that every decision aligns with your core values and vision. This template serves as your roadmap to creating a compelling brand narrative that resonates with your target audience. It empowers you to articulate your brand's purpose, positioning, and personality, making it an indispensable resource for established brand designers and those embarking on their branding journey. Our template will help you craft a strategic framework that fosters clarity and consistency across all touchpoints.
Features
Intuitive Text Prompts Throughout: Clear, strategic prompts guide you through every element of brand development, making it effortless to articulate complex strategic concepts with clarity and confidence.
Seamless Visual Customisation: Easily update images, adjust colour schemes, and change typography to align perfectly with each client's emerging brand identity throughout the strategy development process.
Comprehensive Strategic Framework: Covers all foundational brand strategy elements from purpose and values to competitive positioning and messaging architecture, ensuring no strategic stone is left unturned.
Time-Efficient Solution: Eliminates the overwhelming task of building strategy documents from scratch, streamlining your workflow so you can focus on strategic thinking rather than document creation.
Strategic Storytelling Structure: Logically organised sections that build upon each other, creating a cohesive brand narrative that's easy for clients to understand and embrace.
What's included
Ready-to-Use & Fully Customisable Template: Begin crafting comprehensive brand strategies immediately with a plug-and-play template that adapts to any client's business and industry. Simply customiae the prompts and visual elements to match each unique brand.
Complete Brand Archetype System: All 12 brand archetypes with detailed explanations, helping clients discover and articulate their brand's core personality and behavioral patterns.
Guided Content Structure: Built-in strategic prompts and frameworks throughout every section to help you facilitate deep strategic conversations and document insights that truly drive brand decisions.
Client-Ready Deliverable Format: A polished, professional strategy document that becomes a valuable brand asset your clients will reference repeatedly as they grow their business and make brand decisions.
Inside the Template
The Brand Strategy Template consists of 41 pages.
Cover
00. Table of Contents/Intro
01. Brand Discovery: Brand Purpose, Core Values, Brand Mission & Vision
02. Target Audience: Audience Demographics, Audience Needs, Audience Characteristics, Ideal Client Persona (2)
03. Competitive Analysis: Competitor Overview, Similarities & Differences
04. Value proposition: Key Differences, Key Strengths, Niche Products/Services
05: Brand Messaging: Brand Promise, Brand Positioning, Value Description, Brand Statement, Brand Tone & Voice
06: Brand Archetype (12 archetypes)
Please note
Due to the nature of digital products, we are unable to offer refunds or exchanges. Presentation images, fonts and placeholder images are not included with your purchase.
Software
InDesign, Canva
File Type
INDD, CANVA
Size
A4 / 210 x 297 mm
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Brand Strategy Template
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