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Design layout with a flower illustration, text, and images on a beige background
Sitemap strategy layout for web design with a photograph of a dessert on a stand and text on a white background
Tablet displaying a website on top of scattered papers

Web Direction Template

£39.00

In the world of web design, where strategy shapes every pixel, establishing a clear direction before design begins is what transforms good sites into unforgettable digital experiences. Our Web Direction Template bridges the gap between big-picture thinking and compelling web design, ensuring you and your clients are perfectly aligned before a single layout is drafted. This comprehensive template turns the often-complex web briefing process into a structured, strategic conversation. It guides you through defining your website’s vision and goals, understanding your target audience, and analysing key competitors. With dedicated sections for navigation planning, sitemap structure, and visual inspiration, you’ll present a mini digital strategy that covers everything from audience needs to theme selections. By laying this solid foundation, the template empowers you to design with confidence and clarity - making the process smoother, more focused, and ultimately more successful. Great websites are built on strategy, and this template ensures every design decision is intentional and aligned with your client’s goals. It’s the essential tool for web designers who know that the most effective sites start with a clear, strategic direction.

SoftwareInDesign
Features

Ready-to-Use & Fully Customisable: Get started immediately with a ready-to-use template that can be tailored to your specific needs. It's as simple as plug and play!

Real Text Prompts: The template includes intuitive text prompts, making it effortless to add or modify text. You'll be able to communicate your ideas clearly and persuasively, with minimal effort.

Client Alignment Before Design: Ensure you and your client share the same vision before investing time in design concepts, preventing costly revisions and miscommunication.

Streamlined Process: Transform what could be hours of back-and-forth communication into one focused, strategic presentation that covers all essential elements.

Easy Customisation: Effortlessly add images, adjust fonts, and modify layouts to reflect each unique brand direction while maintaining professional presentation standards.

Time-Saving Strategy: Compress what traditionally takes multiple meetings and documents into one comprehensive, strategic presentation that clients love and trust.

The template includes 25 pages (including cover pages). Content:

Cover (2)
Table of Contents
Website Vision: Website Vision Statement
Target Audience: Audience Demographics, Audience Needs
Competitive Analysis: Competitors (1-3)
Website Goals: Website Goals, Things to Focus On, Things to Avoid
Sitemap & Navigation: Navigation, Sitemap
Visual Direction: Website Inspiration, Theme Selections
Next Steps

Please note

Due to the nature of digital products, we are unable to offer refunds or exchanges. Presentation images, fonts and placeholder images are not included with your purchase.


Software

InDesign or Canva

File Type

INDD / CANVA

Size

A4 / 210 x 297 mm


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Web Direction Template

£39.00