Stuart Ross is a boutique salon in the heart of Peckham, offering bespoke cut and colour services, finishing and styling, alongside luxury treatments using eco-friendly products. With a commitment to both exceptional craftsmanship and environmental responsibility, Stuart Ross transforms the salon experience into something refined, intentional, and deeply personal. This isn't just about hairstyling - it's about creating a space where artistry meets sustainability, and where every client receives tailored attention in an atmosphere of understated luxury.

Our mission was to create a bold, sophisticated brand identity that reflects the salon's dedication to bespoke service and modern luxury while standing apart from the overly ornate or trend-driven aesthetics common in the industry. We needed to visually communicate confidence, precision, and timeless elegance - a brand presence that feels both contemporary and enduring.

We developed a striking, minimal brand identity anchored by a clean, spaced-out sans-serif wordmark that exudes modern sophistication and quiet confidence. The generous letter spacing creates a sense of refinement and breathing room, reflecting the salon's unhurried, attentive approach to each client. Complementing this is an elegant SR monogram crafted in sophisticated serif typography - a mark that feels both classic and distinctive, embodying the salon's commitment to artistry and precision.

The colour palette centres on a rich, deep forest green paired with warm gold accents, creating a luxurious yet grounded aesthetic. The green evokes the salon's commitment to eco-conscious practices while adding depth and modernity, while the gold detailing brings warmth and premium appeal without feeling ostentatious.

From premium business cards and elegant signage to a cohesive digital presence, every touchpoint was designed with restraint and intentionality. The minimal approach allows the quality of service and craft to take centre stage. The result is a brand identity that positions Stuart Ross as the destination for discerning clients seeking exceptional hairstyling with substance - where modern luxury, environmental consciousness, and expert artistry converge seamlessly.