Blo Hair Salon is a boutique hair studio offering premium styling, colouring, and treatment services. With a passion for creating effortless, beautiful hair that enhances each client's individual style, Blo brings a fresh coastal energy to the salon experience. This isn't just about a great haircut or colour - it's about capturing that sun-kissed, carefree confidence and creating a space where clients can unwind, refresh, and leave feeling like their best, most radiant selves.

Our mission was to create a feminine, elegant brand identity that captures the salon's beachy sophistication and laid-back luxury while standing apart from the overly polished or stark aesthetics common in the hair industry. We wanted to visually communicate the perfect balance between professional expertise and breezy approachability, creating a brand presence that feels both refined and refreshingly relaxed.

We began by developing an elegant, contemporary brand identity rooted in coastal ease and effortless beauty. The refined logo suite features sophisticated typography with graceful, flowing lines that evoke the natural movement of beach waves and beautifully styled hair. The soft, feminine details create a sense of timeless elegance while maintaining a fresh, modern appeal. The design subtly captures that breezy coastal energy - relaxed yet refined, approachable yet elevated.

We extended this sophisticated identity across all brand touchpoints to create a cohesive, sun-soaked experience. From beautifully designed printed collateral featuring a soft, coastal-inspired colour palette to a thoughtfully crafted website that flows as naturally as wind through hair, every element was designed with intention. The brand's soft colour palette evokes sandy beaches, ocean mist, and golden hour light, creating warmth and tranquility throughout. The website experience mirrors the salon's welcoming atmosphere with clean, airy layouts and imagery that celebrates natural beauty and that coveted beachy texture. The result is a brand that communicates both elegance and ease - positioning Blo Hair Salon as the destination for clients seeking not just beautiful hair, but that effortlessly chic, coastal-inspired confidence.