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Jiyoung Yang Beauty

Naturally you, elegantly enhanced.

BRAND IDENTITY · WEB DESIGN · COLLATERAL

Case study

Jiyoung Yang Beauty

Jiyoung Yang provides brides with a transformative experience that transcends the ordinary, taking bridal hair and makeup from merely glamorous to truly empowering. She is more than a beauty expert; she's a believer in authenticity, a champion of natural beauty. She works with passion to help brides feel deeply confident, and to highlight their natural features that make them truly unique.

Her brand identity is a beautiful reflection of the distinctive and transformative experiences she provides. It's a visual testament to her commitment to blending tradition with contemporary beauty, a delicate blend of old and new, just like the brides she serves.

The logo we designed for Jiyoung is a work of art that mirrors her ethos. It's a combination of calligraphy and modern simplicity, a visual representation of Jiyoung's unique approach to beauty. It's a symbol of her commitment to blending the richness of tradition with the freshness of contemporary beauty.

Jiyoung's website is a seamless extension of her brand's ethos, an online space that speaks her language of beauty. The layout is intuitive and user-friendly, designed with the modern bride in mind. It invites brides to explore Jiyoung's world - her portfolio, her services, and the heartwarming testimonials from brides who have experienced her magic. High-resolution images elevate the website, showcasing Jiyoung's artistry in all its glory. These images capture the very essence of her work, the emotional journey of brides on their special day, and the transformative power of beauty that comes from confidence and authenticity. As you delve into this case study, we hope you'll feel the passion, the authenticity, and the transformative power that Jiyoung Yang brings to her work. We hope you'll see the beauty in blending tradition with contemporary beauty, and the magic of feeling deeply confident in your own skin.