Pattern, a counselling and psychotherapy brand, was the project that stole the month. Everything about it moved slowly and deliberately, with a special mention for the understated serif wordmark and that tender little interlocking monogram. It stood for honouring the patterns we carry rather than pathologising them, and the identity held that idea with real grace: soft neutrals, a whisper of gold, quiet confidence in every touchpoint. There was something fitting about loving it in July, a month that invites us to slow down and reflect before the pace of autumn returns.

We spent July in the quiet company of Adobe Caslon Pro Italic, a classical face with all the timeless poise you would hope for and a slanted grace that felt made for the season. There was a romance to it, the gentle lean of the italics echoing the languid, unhurried feeling of late summer, warm and a little nostalgic, as though it already knew the season was beginning to fade. It brought instant heritage and refinement to any layout, equally at home in an editorial headline or a delicate piece of stationery, and its softness kept it approachable rather than austere.

We closed the month with Summer Vol. V, our newest collection, and it felt like soaking up the very last of the season before autumn arrives. Every frame was an invitation to linger, sun-drenched light, warm tones and that golden, slightly melancholic beauty of summer knowing its own days are numbered. If you are chasing that bittersweet, end-of-summer feeling in your branding, this was the collection we couldn't stop returning to, a fitting way to see July, and the season, gently out.