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Daughters of Promise

A gathering place for study resources and meaningful goods.

BRAND IDENTITY · WEB DESIGN

Case study

Daughters of Promise

Daughters of Promise is a ministry that serves as a beacon of support and guidance for women. The challenge they faced was to effectively communicate their ethos in a manner that would not only resonate with their target audience but also make them feel welcomed and secure.

Daughters of Promise had a specific vision - they sought a brand identity that embodied both elegance and femininity. However, it was crucial that while communicating these attributes, the brand did not lose its approachability and relatability to their target demographic. They wanted to ensure that the women they were reaching out to could see themselves reflected in the brand, feel a sense of belonging, and recognise it as a safe space where they could seek support and guidance.

As a creative partner, we stepped in to translate this vision into reality. We embarked on a journey to delve deep into the essence of Daughters of Promise, understand their mission, their audience, and the impact they wished to create. The result was a brand identity that not only fulfilled but exceeded their expectations - an identity that was elegant and sophisticated, yet approachable and relatable.

Through thoughtful design elements and a carefully curated colour palette, we were able to create a brand that truly embodied the spirit of Daughters of Promise. It was not just a logo or a colour scheme but a visual representation of their commitment to supporting women. Each element was designed to engage, resonate and inspire, thus creating a powerful connection between the brand and its audience.