We believe that educating clients on the design process empowers them to make better decisions. Working on your branding or website can be overwhelming, so we do our best to guide you through it. We make sure that you walk away from this journey feeling in love with your branding, and empowered to take on the world. We know that investing in a brand identity for your business is a big decision, which is why we go the extra mile to guide you through our process and project approach.
Creating a strong brand identity is crucial for building brand recognition and connecting with your target audience. Here are four process steps that we follow to guide you through our branding process.
1. CREATIVE DIRECTION
In this initial step, in the first week, we'll establish the Creative Direction for your brand. Define your brand's values, and mission, and conduct market research and competitor analysis. Next, we'll develop a creative brief that outlines the brand's personality, tone, visual aesthetics, and key messaging.
2. FIRST CONCEPTS
After establishing the creative direction, in week two, we'll create initial design concepts. We'll select the strongest concepts and will present them to you. Next, we'll gather feedback and insights to refine the concepts further.
Based on the feedback received, we'll refine the brand identity concepts. We'll create mockups of key brand assets, such as logos, color schemes, and typography so you can see how your concept can live out as a full brand.
Once the brand identity concepts are finalised and approved, we'll prepare all the necessary brand assets for implementation. You'll also receive a comprehensive brand style guide that provides clear instructions on how to use and apply the brand identity across various mediums.
To build a successful and long-standing business, you will also need an online home. We truly believe that having an intentional and powerful website is a necessity in your business.
1. WEB DIRECTION
The first step is to define the website direction. This involves gathering insights from the client, analysing target audience, and competitors. It's essential to determine the website's purpose, goals, and core features. By the end of this step, we should have a well-defined website roadmap.
2. WEBSITE CONCEPT
This is where we'll develop a design prototype that visually represents the website's structure. These mockups provide a tangible preview of the layout, colour schemes, typography, and navigation. Feedback and revisions play a crucial role in this phase to ensure that the design aligns with the project's goals and your vision. The end result should be an approved design concept that serves as the blueprint for development.
3. WEBSITE DEMO
After you've signed off on the design of the site, we'll start developing it using your chosen platform. This process can take 1-2 weeks depending on the size and complexity of your site. Once the test site is ready, we'll send you a demo link to review everything and see if there are any final changes that need to be made
This step involves thorough testing to ensure that the website functions correctly and is ready for launch. This step also includes the transfer of all project-related assets, documentation, and training, so you can manage and maintain the website effectively. The handover phase marks the successful completion of the project.
Typical turnaround time for branding or website is between 4-6 weeks depending on the project’s scope. For Branding + Web projects, it takes approximately 10-14 weeks - depending on scope. However, timelines are sometimes affected by the client’s feedback and decision making. You can read more about our Branding Process here. If you have any questions, feel free to have a chat with us!
There are 2 rounds of refinements included in every project. Additional revisions can be requested, but they are charged separately.
Once you enquire for our services, we will provide you with an approximate start date. We typically book a month or two in advance. This is to ensure you will have plenty of time to complete the questionnaires and prepare any necessary content for your website. During busy seasons, we're sometimes booked 3-4 months in advance.
Upon the receipt of final payment, we will send you a link to download your designs. Your logo files will be delivered in four formats: PNG, PDF, SVG and EPS, in all colourways. Your stationery or custom packaging files, will be prepared for print and handed over as PDF or EPS files. If it’s a website, we’ll transfer the ownership over to you. We'll also keep a copy of your files in our archive in case you lose yours.
We like to break projects down into four partial payments to make the investment a little easier for you and to keep the project moving with regular payments. Your deposit payment (25% of the total cost of the project) is non-refundable and required to save your spot in our schedule. Then, the rest of your payments will be spread out throughout the project.
We are transparent with our pricing, you can view the initial investment for each package on our Services page. Our prices for custom packages vary depending on your business needs and the project's scope. Typically our Clients invest between £2000-£4500 in branding or web projects. Feel free to enquire here for more details.
Yes, after the final balance has been paid, you will receive copyright and own all files and designs.
Design is a two-way process and your input is important. We'll ask you to fill out the Discovery Questionnaire to begin with and to provide us with any images and text copy for website or collateral pieces.
There are fees for the website hosting, domain purchasing and font licences and they are not included in our pricing.
Of course! As long as you have strong branding in place (this includes your logos, font system, colour palette, and brand guidelines) and think we'll be a great fit - we'll be happy to chat about your project!
We are based in the United Kingdom. Absolutely! We've previously worked with Clients from all over the world including United States, Germany, Canada and Australia.
Take the first step towards a captivating brand identity. Contact us today and discover how our elegant and minimalist designs can elevate your business to new heights. Let's create something extraordinary together!
Ready to elevate your business?
You can extend your package by adding bespoke stationery, digital assets, or custom packaging to help your business shine even more.
1. FIRST CONCEPTS
During this phase, we'll create the design concepts based on your brand, objectives, and preferences. You'll be presented with these concepts to gather feedback and determine the direction for the collateral pieces. This step is crucial for aligning the design with your vision.
After receiving feedback, we'll proceed to the refinement stage. Here, we'll fine-tune the chosen concepts based on your feedback. This involves adjusting details, making design revisions, and ensuring that the collateral pieces meet all design and branding guidelines.
3. FILE EXPORT
The next step is to prepare the files for production. For print collateral like stationery and packaging, this involves converting the design into high-resolution files suitable for professional printing. For digital assets, the files may be optimised for web use, and different formats and resolutions may be created for various platforms and devices.
This stage involves delivering the prepared design files and assets to you. Along with the files, any necessary instructions or guidelines for using the collateral pieces will be provided. If printing or production is involved, you'll receive recommendations for selecting a suitable print service or manufacturer.