Paloma was born from the need to find a perfect white shirt that doesn't harm the planet and balances everyday versatility with wearable longevity.
PALOMA SHIRT
BRAND IDENTITY WEBSITE DESIGN COLLATERAL
Paloma Shirt
About the project
We wanted to establish a strong brand identity that reflects their commitment to minimalism and sustainability. Paloma's main challenge was to convey its core values of simplicity, sustainability, and modernity through distinctive visuals. The client desired a visual representation that could resonate with eco-conscious consumers while showcasing the timeless beauty of the classic white shirt.
We crafted a brand identity that perfectly encapsulated Paloma's essence - the minimal, fresh, and modern design that conveys sustainability. The new visual identity was integrated seamlessly across all touchpoints, from the website to packaging, creating a cohesive and impactful brand experience.
