Koko Blossom provides luxurious and stylish personalised accessories.
About the project
This case study showcases the transformation of Koko Blossom's brand identity into a modern, feminine, and relaxed aesthetic. Koko Blossom, originally focused on gifts, sought a brand refresh that would reflect its shift toward personalised travel accessories. The project aimed to create a timeless, laid-back logo and a brand identity that evoked the sensation of being on vacation, using a combination of light, neutral colors and modern, feminine elements.