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Verde

Luxury organic skincare brand
DELIVERABLES:
Brand Identity, Product Packaging, Collateral
OVERVIEW

Verde, founded in 2023, is an organic and sustainable luxury skincare brand dedicated to empowering women through naturally crafted beauty solutions. With a commitment to eco-friendly practices and modern aesthetics, Verde stands at the forefront of the green beauty movement. Our brand ethos is rooted in the belief that true beauty resonates from the harmony of nature and self-care. By harnessing the power of organic ingredients, Verde provides a skincare range that not only nurtures the skin but also preserves the environment.

BRAND VALUES

Sustainability: Commitment to eco-friendly practices, from sourcing ingredients to packaging.

Purity: Using only the finest organic and natural ingredients, free from harmful chemicals.

Empowerment: Encouraging women to feel confident and beautiful in their natural skin.

Innovation: Continuously exploring new, sustainable ways to enhance skincare.

Community: Building a supportive community around shared values of wellness and environmental stewardship.

BRAND GOAL

Verde aims to establish itself as a trusted skincare brand synonymous with purity, sustainability, and efficacy, catering to women who prioritize both the health of their skin and the well-being of the planet. Through meticulous research, innovative product development, and compelling brand storytelling, Verde seeks to captivate its audience and make a meaningful impact in the skincare industry.

BRAND VOICE

Verde’s brand voice is nurturing, empowering, and knowledgeable. We speak with a tone that is both soothing and inspiring, conveying our expertise in organic skincare while empathizing with the modern woman's skincare needs. Our communication is clear, concise, and always imbued with a sense of warmth and care.

Audience: Women aged 25-45

Health-conscious: They seek high-quality skincare solutions.

Environmentally aware: They prioritize sustainable products.


They choose Verde because they value products that are both effective and environmentally responsible. They're drawn to the brand’s commitment to sustainability, modern design, and the use of organic ingredients that align with their eco-conscious lifestyle.

TARGET AUDIENCE
DELIVERABLES

Brand Identity: Development of a unique Primary Logo and Submark that resonates with the brand's aesthetics and values. Custom colour palette and typography system.

Product Packaging Design: Eco-friendly and aesthetically pleasing packaging designs for the entire product range.

Collateral: Thank you card, Tissue paper, Sticker, Mailer box.

MORE DETAILS

Product Range:


Radiance Serum: A revitalizing serum infused with organic botanicals.

Hydrating Moisturizer: A lightweight, deeply nourishing face cream.

Gentle Lift Eye Cream: A rejuvenating eye treatment for delicate under-eye skin.

Detox Mask: A purifying face mask made from natural clays and extracts.


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